Hi, I’m Samuelson

A marketing academic and branding enthusiast

Welcome to my website. Feel free to browse around to learn more about me and what I do. Got any questions? Get in touch.

October 28, 2020

Moving from the Millennium to the Sustainable Development Goals

Between 2000 and 2015, the Millennium Development Goals (MDGs) remained the overarching development framework that…
November 12, 2020 in Articles

Open Letter to The Startup Entrepreneur

The Startup Entrepreneur 11 Uncertainty Street $$$ 0101 Entrepreneurship Dear Entrepreneur, Do you believe in…
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October 28, 2020 in Academic

Transforming Poverty-Related Policy with Intersectionality

Getting traction against poverty requires increasing investments and sophisticated policy. The business has a key…
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October 28, 2020 in Academic

Social Integration and Subjective Wellbeing

Using data from the UK Community Life Survey, we examine the relationship between social integration…
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October 28, 2020 in Academic

Social Capital Inequality and Subjective Wellbeing of Older Chinese

Faced with a globally aging population, a growing body of literature has sought to better…
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Samuelson Appau, PhD

A marketing and branding enthusiast

I am a Marketing academic, consultant and start-up founder. I have a PhD in Marketing from the University of Melbourne, and I am currently an Assistant Professor of Marketing at RMIT University, Melbourne Australia. I teach Brand Management, and I research consumer behaviour and wellbeing.
Prior to joining academia, I worked in market research and brand consulting for Kantar Millward Brown in West Africa, advising clients such as Coca-Cola, Nestlé, Unilever and Etisalat. I am a start-up founder and advice many start-ups and entrepreneurs on how to build and market their business.

Consumer Insights
In my research, I try to understand how markets, marketing and society influence consumers’ actions and their wellbeing.
I train marketing students and entrepreneurs to understand how to build and market brands.
Start-Up Marketing
I am a start-up founder and I help start-ups and small businesses with their marketing and branding.

Brands I have worked with