A marketing academic
A branding enthusiast
A start-up founder

Samuelson Appau, PhD

A marketing and branding enthusiast

I am a Marketing academic, consultant and start-up founder. I have a PhD in Marketing from the University of Melbourne, and I am currently an Assistant Professor of Marketing at RMIT University, Melbourne Australia. I teach Brand Management and I research consumer behaviour and wellbeing.
Prior to joining academia, I worked in market research and brand consulting for Kantar Millward Brown in West Africa, advising clients such as Coca-Cola, Nestlé, Unilever and Etisalat. I am a start-up founder and advice many start-ups and entrepreneurs on how to build and market their business.

Core Competencies

What drives our society in relation to business and how
do we interact with them and they with us

Consumer Insights
In my research, I try to understand how markets, marketing and society influence consumers’ actions and their wellbeing. Check out my publications.
I train marketing students and entrepreneurs to understand how to build and market brands that people will love. I have received multiple teaching awards. Invite me to your event.
Start-Up Marketing
I am a start-up founder and I help start-ups and small businesses with their marketing and branding. Speak to me about how I can help you.

Brands I have worked with


What People Say About Working with Samuelson

“I had the pleasure of working with Samuelson at the Kantar Group collaborating on several quantitative and qualitative global projects. His ability to articulate relevant insights from multiple data sources was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. Our team was really lucky to have him. Samuelson earns my highest recommendation.”

Kwesi Sekyi-GyinaeCEO, Katallyze, New York

“The most amazing thing about working with Samuelson on our project was his ability to pre-empt our needs and provide a target marketing solution. I also very much appreciated him working with us to give our product a much needed face lift which is sure to be more attractive to our clients. Samuelson is truly a master of his trade, can’t recommend him highly enough.”

Elaine Lemaire, Co-FounderHandyTradie, Melbourne, Australia

“Each experience I have had in a speaking session with Samuelson has been as thrilling as it is enriching. He brings a certain flare to knowledge-sharing and always sets the right foundation for intelligent debate and new perspective. He is indeed a joy and incredible resource for any audience he engages with”

Sydney SamCEO Workspace Global

Looking to take the next bold step?